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How to get reviews / star ratings to show on your Google search results

Background

With some search results, star ratings are returned. This can be a useful marketing tool to entice customers to use your product, provided of course the ratings are good.

Google has defined a technique on how to get these to display. Spoiler:

  • You can’t include reviews from foreign sites including Google’s own reviews. The reviews must have been solicited from your own website
  • There is special markup that needs to be adhered to before Google wil index it.

To learn more about this “feature” of Google’s search engine, go here:

How to get star ratings in Google search results

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