With some search results, star ratings are returned. This can be a useful marketing tool to entice customers to use your product, provided of course the ratings are good.
Google has defined a technique on how to get these to display. Spoiler:
- You can’t include reviews from foreign sites including Google’s own reviews. The reviews must have been solicited from your own website
- There is special markup that needs to be adhered to before Google wil index it.
To learn more about this “feature” of Google’s search engine, go here: